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(Hosting-NewsWire.com, September 17, 2012 ) Website content specialist Matt Brennan has been helping businesses for several years, and has seen companies take risky approaches to this crucial marketing platform.
First of all, a website is any business’s most crucial form of marketing. It’s the center of operations for all other online platforms. It’s where a business should be directing traffic from all other online platforms. With that in mind, it is where business owners should put the greatest amount of care.
Website content readers want brevity, and they want their questions answered. This creates dangerous and difficult territory for writers. When the reader is not given exactly what they want in the first few split seconds of looking at a business web page, they will click away, without thinking twice about it.
Those few seconds constitute the website content writer’s window of opportunity to convert a reader into a customer. Website content must be designed for fast results. It must ask the reader to do something, and it must be clear and legible. Better work fast.
Strong web design is key at pulling eyeballs into a website. It is the copy that converts that traffic into something useful for the business, however. In order to do this job, website content must look professional.
Infractions that may seem minor take on a larger significance. Spelling and grammar errors can take on a financial significance, in the form of lost customers. Spell check, Google, Wikipedia, and Dictionary.com can all become crucial sources for a small business owner looking to make sure their content is up to par.
If writing page content is a struggle for a small business owner, they need to consider outsourcing this crucial piece of the marketing puzzle to an affordable website content specialist. While paying someone for this skill set may not be something the business owner had in mind, they should weigh this against the potential for lost customers in this environment. The website content specialist holds a great deal of value when it comes to marketing content writing.
This press release was submitted by Right Now Marketing Group, LLC
Matthew L. Brennan Freelance Writing
Matthew Brennan
815 503-0286
matt@matthewlbrennan.com
Source: EmailWire.Com
Source: EmailWire.com
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