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(Hosting-NewsWire.com, June 23, 2012 ) Dallas, Texas – For the next four years, the digital marketing industry may be in position to reap the rewards as more companies seek to connect and interact with consumers online. A leading researcher forecasted that spending on social media advertisements in the US could increase 158% by 2016 relative to social media ad spending in 2011.
An increase in companies’ use of creative elements and various other digital assets, particularly videos and images, across social networks is expected to primarily drive this online marketing strategy growth.
“I see a two-pronged convergence. First, small and medium businesses could leverage the power of investing in social media to help generate sustainable revenue and profit growth. Second, the social networks could become more proactive in providing guidance or helping to manage these businesses’ social campaigns,” Marketing Strategies for Businesses owner K. Chatman said.
Social media leaders Facebook and Twitter are already rolling out critical modifications to their advertorial platforms. For instance, Facebook has already permitted several partners to utilize its Ads API. Twitter, on the other hand, has introduced a self-serve platform in which advertisers can bump up their accounts, let alone tweets, as “promoted” in users’ feeds.
“Advertising is perhaps in a new era. This growth in ad spending should continue as several consumers continue to tune out messages from traditional media in favor of those from social networks,” Mr. Chatman added.
Consumer generated content from users of companies’ products and services should carry more weight than these companies’ sales and promotional material. The online web has provided consumers with the opportunity to get their voices and opinions heard by potential customers in various regions of the world. As a result, smart companies are investing in social advertising to influence or contribute to these discussions instead of controlling them.
Feel free to review related content at http://marketingstrategiesforbusinesses.com/online-marketing-strategy
About Marketing Strategies for Businesses:
Marketing Strategies for Businesses contains information that can help enterprises develop and enhance their marketing both online and offline. Articles, videos, newsletters, and special offers are available for interested parties to view.
Lavish Mail PR
Gerard Cruz
1-877-728-9415
gerard.cruz@lavishmail.com
Source: EmailWire.Com
Source: EmailWire.com
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