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(Hosting-NewsWire.com, November 13, 2017 ) Text Analytics market is expected to grow US$ 18.28 Bn by 2025 from US$ 2.59 Bn in 2016. The global text analytics market is primarily driven by increase in the volume of unstructured data. Increasing utilization of social media platforms, consumer shifting trends towards online buying and increasing digitalization are some of the factors contributing to increase in unstructured data. Analysis of unstructured data can uncover key patterns capable of forming the basis of decision making in various organizations. Traditionally, the data is analyzed by an individual which becomes ineffective as the volume of data increases. This necessitates use of text analytics software capable of handling large volume of data set capable of finding hidden patterns which assist in decision making purpose. Moreover, companies are able to exploit only 30% of unstructured data generated, this low percentage represents significant opportunity for vendors to develop analytical solutions featured with advanced capabilities including machine learning, NLP and language support.
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Text analytics, a process of analyzing textual information to identify the patterns and gaining insights, is gradually being used by retailers to learn more about the consumers. By identifying customer purchase patterns and opinion on particular products, retailers can target specific individual or segments with personalized offers and discounts to boost sales and increase customer loyalty
Global Text Analytics Market Players:
IBM Corporation
SAP SE
SAS Institute Inc.
Clarabridge
Expert Systems
OpenText Corp.
Basis Technology
Linguamatics
ANGOSS SOFTWARE CORPORATION
KNIME
Complete Report is Available http://www.reportsweb.com/text-analytics-market
Key questions answered in this report
- What will the market size be in 2025 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Few Point in Table of Content
7 Global Text Analytics Market Analysis - By Deployment Model
7.1 Overview
7.2 On-Premise
7.2.1 Overview
7.2.2 Global on-premises Market Revenue and Forecasts to 2025 (US$ Bn)
7.3 Cloud
7.3.1 Overview
7.3.2 Cloud Market Revenue and Forecasts to 2025 (US$ Bn)
The overall market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, primary interview were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the Text Analytics industry.
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