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(Hosting-NewsWire.com, February 17, 2016 ) Performance gym sneaker company Heyday Footwear has announced pre-orders are now available for sneakers created in collaboration with professional bodybuilder Shawn “Flexatron” Rhoden. The Flexatron range, which can be pre-ordered for $125, will be shipped in May.
“We are so proud to be working with Flexatron,” Heyday Footwear owner and CEO Darin Hager, said. “His story is an inspiration, and his IFBB career is just legendary.”
The Flexatron range is based on the company’s Super Shift weightlifting sneaker. It’s constructed of premium red leather and has black patent leather accents and the Flexatron logo molded in two colors of rubber on the tongue. The logo also appears on the reversible red and black Super Strap, which wraps around the ankle to provide extra support. It features Heyday’s completely flat, incompressible sole, making it ideal for the most demanding leg workouts, as well as overall training.
Rhoden started bodybuilding in 1992 and, has overcome injuries and personal crises, leaving an indelible mark on the bodybuilding world. He’s placed third three times in the Mr. Olympia competition, including both 2014 and 2015.
Heyday Footwear came about in 2007 when Hager, who spent 10 years designing products for corporate footwear brands, was fed up with not being able to find the sneaker designs he craved and decided to create an independent brand. The company designs, produces and sells direct to consumer, and each line of sneakers is a limited edition.
More information is available at www.heydayfootwear.com and pre-orders for the Flexatron Super Shift sneakers are available at www.heydayfootwear.com/shop/spring-2016/flexatron-super-shift-red-black.
Hager Design, Inc.
Hager Design, Inc.
347-443-9329
darin@heydayfootwear.com
Source: EmailWire.Com
Source: EmailWire.com
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