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download Genie Best Ankle Straps Gym Video (Hosting-NewsWire.com, February 16, 2016 ) Niagara Falls, New York -- Today, businesses have access to more data than before. Unfortunately, relatively few have managed to overcome the technical and organizational obstacles to effectively harness that data for more effective decision-making.
Genie Best, an online pet and gym business on amazon, today shares their plan to make the shift to becoming a data-driven business. "It could be challenging to make our organization more data driven, but the benefits can be huge," said Genie Best.
Mr Nelson Fiedler, their Vice President Marketing, provided the following framework:
1. Their Human Resources has assigned resources to tackle internal change management and break down internal silos. 2. Their development team will identify what technology can be used to support a data-driven strategy inclusive of an implementation process. 3. Their marketing team will provide a holistic view of their overall marketing ecosystem.
"We have the foundational marketing tactics that will greatly help convert visitors on our site. We envision this data-driven strategy will enhance our decision-making process. Building an eCommerce business is no small task. It takes a lot of hard work not to mention money and time. That's why our strategy is to make sure that we're making the most from every prospect who visits our site," added Genie Best.
They kicked off the first giveaway campaign last month. To bring back qualified visitors who left the site without making a purchase, they are going to implement the following to their site:
1) A newsletter sign up popup to bring back visitors. Email is consistently rated as the best marketing channel for return-on-investment.
2) Retargeting helps reinforce a brand and serves as a reminder to a recent site visitor.
3) Referral marketing is incredible important as it represents the perfect opportunity to get the most recent and happy customers to talk about the business.
About Genie Best
Genie Best is an online store which offers high quality, safe, and easy-to-use home and kitchen products. They are a 5-star seller on Amazon since they launched their first product in 2014.
Genie Best
Public Relations
1-866-266-6593
pr@geniebest.com
Source: EmailWire.Com
Source: EmailWire.com
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