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download Genie Best Pet Holiday Gifts Video (Hosting-NewsWire.com, December 03, 2015 ) Niagara Falls, New York -- Today's buyers have more ways to interact with businesses than ever. Unfortunately, it does not always translate to a positive customer experience.
Genie Best, an online business on Amazon, today announces their strategy to create journey maps and buyer personas to enhance the customer experience. "The complex nature of today's buyer journey, with more touch points across multiple channels, can make enhancing the experience challenging. However, our marketing team will start discovering how customer journey maps and buyer persona marketing can facilitate our contacts' purchase decisions and improve the customer experience," said Genie Best.
Mr Nelson Fiedler, their Vice President Marketing, shared some of the strategic details as follows:
- Map the customer journey from initial trigger to post-purchase - Create buyer personas to improve their understanding of customers - Reflect multichannel interactions in their planning and strategy - Avoid common mistakes and sharpen their customer-centric focus
"We're confident that once our customer journey maps are in place, we will have an effective modern tool kit for marketing. This initiative aligns with the efforts we spent in creating a completely new online pet store," said Mr Fiedler.
"Smartphones and tablets have changed the approach toward design and user experience. Our web development team understood the importance of responsive website design and has implemented the responsive design in our pet store. Responsive design matters because it will increase customer satisfaction and conversion rate" added Mr Fiedler.
Their online pet store was launched on November 25. The first 100 visitors who sign up for their email subscription will receive a complimentary double-side pet grooming brush. Subscription and redemption information can be found on their site.
About Genie Best
Genie Best is an online store which offers high quality, safe, and easy-to-use home and kitchen products. They are a 5-star seller on Amazon since they launched their first product in 2014.
Genie Best
Public Relations
1-866-266-6593
pr@geniebest.com
Source: EmailWire.Com
Source: EmailWire.com
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