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(Hosting-NewsWire.com, December 12, 2014 ) Barcelona, Spain -- While this world is perceived as something objective, something that always existed even beyond human existence, it is also by now widely accepted (thanks to the analogies between modern quantum mechanics and ancient non-Western disciplines) that objects actually may appear as external to human perception, but their very own existence might be determined by the perceiving consciousness, that is, by individual experience.
Moving across the board of human knowledge, Apple founder Steve Jobs might have meant very much the same concept when he used to say: "You've got to start with the customer experience and work back to the technology – not the other way around."
And between marketers it is quite common to put the buying experience rather than the product at the center of today's evolving world of sales, as one of the most common philosophical debates show up right in the middle of the everyday.
In traditional retail all this buying experience is mostly directed at engaging all five senses in the physical manifestation of a brand.
Real stores can do all that. They can communicate how the brand looks and sounds, smells, feels and even tastes. While conversely the online experience will only appeal to sight and (possibly) sound.
So just as Imagery in literature appeals to human senses in order to deepen the reader's understanding of the work, through the use of vivid and descriptive language and to fire the reader's imagination, there is a new form of aphoristic literature around, emerging to compensate for the lack of sensorial experience that is typical of E-commerce...Reviews.
Reviews are by far the most important user-generated content on any E-commerce site. Products without reviews are hard to sell, and as most of the reviews around tend to be positive, they create tribes, influence other customers, and generate a sort of authenticity around a brand.
So one might be tempted to say that the biggest problem in E-Commerce would be negative reviews. But, as Richard Betts, CEO at AhaDreams, the makers of ZipClikGo organizer mesh bags, points out: "One of the issues is that people tend to be very general when giving feedback and writing reviews. We are always so happy and thankful to get 4 or 5 stars from our Amazon customers, and we do appreciate comments like "lovely product" or "fantastic value" but we really value highly when there is more content and useful information that allows other customers to make informed choices. And for us, genuine content-rich reviews are one of our greatest fonts of inspiration for improving our products".
About Aha Dreams
Aha Dreams is a small team of friends and family driven by curiosity and the desire to find practical solutions to the everyday small challenges. They are constantly working on new ideas around objects they like and use themselves, and they are the makers of ZipClikGo.
Aha Dreams
Richard Betts
+34 625 111 421
media@ahadreams.com
Source: EmailWire.Com
Source: EmailWire.com
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