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(Hosting-NewsWire.com, November 20, 2013 ) Queen Creek, AZ -- Marketing Consultant and Media Strategist Chris Gunkle was featured today in an article in Small Enterprise Journal. The feature article discussed the importance of a positive reputation online in today's business environment.
With consumers becoming influenced less and less by a business's marketing messages, it is important to find a way to reach potential customers. Many consumers have been trained to ignore most or all advertisements by businesses. "With increased ad frequency, there is increased ad resistance," said Mr. Gunkle. "It's understandable that many people have become numb to marketing messages. Because of this it is important to find a way to prove to potential customers that you can be trusted and they can do business with you."
In order to cut through the noise of other ads, and resistance of consumers, many business owners have turned to reputation management for a solution. Online reputation management has been a rapidly growing discipline in the field of marketing in recent years. Customers no longer want to hear what a company says about itself, but rather what others say about it. Reputation management has been key to increase the number of positive reviews found about businesses online.
"Businesses that embrace reputation management and make it part of their culture with thrive in the coming years. Those who choose to remain ignorant about the necessity of a positive online image will be fighting an uphill battle. This is why I dedicate myself to educating business owners about the power of a good reputation," said Mr. Gunkle.
"In an ever-changing business environment, one thing has remained constant, and that is that people like to do business with people and businesses they know, like, and trust. In today's world of technology it has become easier to spread bad news about a business or individual. It is the astute business owner who uses this new reality to their advantage to position their business as the best," remarked Mr. Gunkle.
Chris Gunkle's article can be read at http://smallenterprisejournal.com/five-steps-to-a-better-online-reputation/.
About Chris Gunkle:
Chris Gunkle is a marketing consultant specializing in reputation management and online media strategy.
Chris Gunkle
Chris Gunkle
(623) 451-3488
chris@chrisgunkle.com
Source: EmailWire.Com
Source: EmailWire.com
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