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(EMAILWIRE.COM, August 13, 2013 ) Calgary, Canada -- The strategy of inbound marketing can be almost contrasted to the concept of fishing. While one would not think laying out a net and simply hoping fish find their way into the net, when it comes to marketing, the strategy is found to be fully effective. Inbound marketing for law firms have focused on finding ways to make it easier to individuals to find their way to the firm, rather than the firm itself attempting to rush out and attain the attention of individuals.
Inbound marketing is important for firms to understand because one risks wasting good money by ignoring the practice. HubSpot recently ran a report called The State of Inbound Market in 2013, wherein they found three highly important facts.
First, twice as many marketers stated inbound marketing delivers below average cost per when compared to outbound strategy. Second, over a third of all leads generated in 2013 were from inbound marketing sources, according to HubSpot's findings. Inbound delivered 54% more leads into the marketing funnel as well. Third, 43% of all marketers generated customers via the blog this year, while a blog requires nearly 9% of marketers' total staff dedication, and under 7% of total budget usage.
But some simply are not utilizing the practice, regardless of the positive numbers. The strategy utilizes three important factors to succeed: Content, Personality, and Testing/Measurement.Inbound strategy relies on the “magnet” effect to attract newcomers to the site. This is where content marketing and long-tail search phrases come in hand. Content is what makes the magnet work, or fail to be a magnet at all.
Personality is also an important factor for the businesses. Potential customers will judge a company on the general tone and personality of the company. It is important for companies to give off the impression that customers and visitors are important. This concept plays into the magnet effect of content in general, but the personality, when overlooked, can render the content portion wholly moot.
Finally, training is highly important to track ROI and assure the prior two factors are succeeding. “A staggering 34% of businesses cannot or do not calculate ROI in 2013… marketers who “get” inbound marketing are producing solid bottom-line results, while companies earlier on the learning curve are still sorting out analytics.” according to HubSpot.
Not paying attention to whether the system of intake is working can be a death-nail for a company. Strategies cannot be assumed to be working without testing their effectiveness. Those who test their inbound strategy often are 75% more likely to show ROI than companies that do not.
About RedLineInteractive.com
RedLine (http://www.redlineinteractive.com) provides companies with the tools and services for quality Calgary Inbound Marketing strategy. Learn how you can keep your business competitive with the competition through Red Line Interactive services today.
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Source: EmailWire.com
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