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(Hosting-NewsWire.com, August 12, 2013 ) San Francisco, CA -- For chains adding in an e-commerce business on their website, their online stores will feature clearance items, last-year’s fashions and overruns, to help their fast-moving fashions and unpredictable inventory sell better.
Fiona Dias, an e-commerce specialist and chief strategy officer at ShopRunner says retail is chaotic, but off-price retail and e-commerce is even more chaotic, since stores are dealing with far more customers than actually come into the physical locations.
For example, a problem with e-commerce is telling customers something is available when it’s not, and conversely, having an item in stock, but not having it up on the website for online shopping to see.
In 2005, TJ Maxx tried to start an e-commerce business, but it failed after only a year of poor sales and challenges popping up in the parent company, TJX Cos Inc.’s, smaller chains. That failure cost the company $15 million, but TJ Maxx is now one of the most popular department stores and brands. In 2011, it hired Elaine Boltz, a leading e-commerce expert to help sort through the company’s online problems and so far, everything is set in place to open another online store by the end of this year.
Saks Inc’s Off Fifth, is close to carrying out a $95 million overhaul of computer system upgrades to begin selling their retail items online as well. CEO of Saks Steve Sadove told Reuters that the online selection at Off Fifth will be limited, given the quality of photos that must be taken and editorial content it will require.
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