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(Hosting-NewsWire.com, August 05, 2013 ) Las Vegas , Nevada -- Email is a very popular marketing channel with small retailers because it has such a low learning curve, costs very little to launch campaigns, and results are easily measured. In order for email marketing to work though, businesses must have a list of subscribers to whom they can send their emails. Thus, getting email signups is one of the most important aspects of running an email marketing campaign. According to EmailMarketingServices.org, many small businesses are missing out on their most valuable subscribers.
Email Marketing Services, a website which gives advice to small and medium business owners about how to run email campaigns, says that most businesses collect signups online but don't bother to collect signups in their brick-and-mortar stores: "This is ironic because in-store signups are usually a lot more valuable than the signups which were collected online. If the subscriber has already been in the store, you know that they are interested in your product and familiar with your brand already. Email serves as a way to keep in contact with the lead so you not only get the sale, but get a loyal customer."
Some small retailers do collect signups for their email campaigns within their stores, but their efforts are often mediocre. Email Marketing Services gives examples of common mistakes when collecting emails in-store, such as keeping the signup sheet out of sight, asking for too much information, and not including a privacy statement. The website also gives examples of in-store email signup forms.
"If businesses want to make the most of email marketing, then they need to make sure that they are following through with it", said a representative of Email Marketing Services. "One of the most basic, and easy, ways that they can get results is by implementing an in-store email signup sheet and following some basic steps to make sure they are doing it right."
About Email Marketing Services
Email Marketing Services is an organization which provides free advice for small to medium businesses on how to utilize email as a marketing tool.
Email Marketing Services
Diane J. Arinson
702-800-3262
media@emailmarketingservices.com
Source: EmailWire.Com
Source: EmailWire.com
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