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(Hosting-NewsWire.com, July 26, 2013 ) Las Vegas , Nevada -- Traditionally, small businesses resigned themselves to the most basic forms of advertising, such as store signs and word-of-mouth. Now, thanks to the internet, even small businesses can run advanced advertising campaigns which compete with larger businesses and brands. This is possible because of how accessible marketing platforms like email, social media, and search have become. Yet, many small businesses still aren't bothering to launch marketing campaigns because they think it is too expensive. According to Email Marketing Services, a website which gives free advice about running email campaigns, marketing services are cheaper than most businesses realize.
Email Marketing Services says that basic email marketing software tools can be obtained for as little as $10 per month. Though most email software is cheap, it still allows small businesses to perform complex tasks like segmenting email addresses into groups so they can be targeted individually. Email software also allows users to effectively analyze the results of their campaigns in great detail so they can see what aspects of their email are working or need improvement, such as subject lines, email template designs, and calls to action.
With other types of online marketing it is also possible to find many free and cheap tools for running campaigns. For search marketing, there are numerous free keyword tools. Search engines like Google and Yahoo both offer free website tracking reports. For social media marketing, Facebook gives businesses free reports about how many people they have reached through the channel.
As Email Marketing Services points out, there is a catch to relying on these cheap and free marketing tools: businesses will need to run the marketing campaign themselves. Many small business owners are not trained in marketing tactics. Thus, they can make many mistakes and it can be a tedious process of trial and error before they find a marketing strategy which brings them results. Many small business owners simply don't have time to dedicate to online marketing and their businesses are suffering as a result.
Rather than taking the DIY approach to online marketing, small businesses can always hire someone else to do the job for them. In their free article, Email Marketing Services looks at the costs of full-service email marketing services. They warn that hiring an agency for full-service email marketing is a tough task: "A rather annoying thing about choosing full-service email marketing agencies is that you never know what you are going to get. Basically all of them promise the same things, but the level of service can vary drastically."
Some email marketing agencies call themselves full service but only give services slightly above what one would expect from the cheap software tools. Other agencies really do handle all aspects of the email campaign, from writing the emails to analyzing results.
Email Marketing Services says it is possible to get a full-managed campaign on a budget: "For starters, businesses need to thoroughly research the agency and be sure that they fully understand what is included in the services. They may also need to find creative ways to cut marketing costs, such as by hiring a freelancer to write the emails and a freelance designer for coming up with email templates."
About Email Marketing Services
Email Marketing Services is an organization which provides free advice for small to medium businesses on how to utilize email as a marketing tool.
Email Marketing Services
Diane J. Arinson
702-800-3262
media@emailmarketingservices.com
Source: EmailWire.Com
Source: EmailWire.com
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