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(Hosting-NewsWire.com, July 20, 2013 ) New York, NY -- According to a new study conducted by the research agency Ascend2, fifty percent of firms struggling with SEO are not integrating their social media offerings properly -- if they are doing it at all. Ascend2 has just released its SEO Strategy Outlook Report, which surveyed approximately six hundred marketing professionals and business around the globe. The purpose of the investigation was to discover what the successful companies were doing, in terms of SEO, which the unsuccessful ones were not.
The analysts question companies that deemed themselves successful with SEO and those who admitted they were unsuccessful. The study found that thirty-eight percent of the companies who were successful were carrying out wide-ranging integration of social media. Only two percent of the unsuccessful companies were integrating. Fifty percent of the unsuccessful companies were not integrating social media at all.
When the researchers asked the question, “…to what extent does your company integrate social media into SEO strategy and tactics?” they got some interesting responses. Sixty percent of the respondents said their integration was limited. Twenty-four percent admitted they did not integrate the two at all and sixteen percent said their integration was extensive.
The researchers also asked the companies what their most effective means of SEO practice was. The top answer was ‘creating original content’ at forty-eight percent. Nineteen percent claimed ‘external link building’ as the most effective tactic. Forty-five percent of those questioned also said link building was the most difficult tactic to master. When asked what the most challenging aspect of SEO was, forty-eight percent said, ‘headcount and/or lack of budget.’
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Source: EmailWire.Com
Source: EmailWire.com
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