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(Hosting-NewsWire.com, July 18, 2013 ) Potomac Falls, VA -- Millions of Kenyans now have access to social media, and the challenge for many businesses is how exactly to leverage such an opportunity.
Businesses currently need strategies that will allow them to tap into the social media market and throw the respective enterprises, say social media analysts. Antony Mugendi, who is the Social Media Analyst and founder of Kenya tweets, to be a growing social media sector and has now given small business owners another way to promote business.
"Those in business do not seem to take advantage of this opportunity because they don't get into social media with a strategy," he said.
He stated that those who understand they need to send their message across the internet through social media have a better understanding of how to achieve their corporate strategy in general.
"The business of business is doing business and at the end of the day, anything that you do should have a return on investment to the business," he explained.
Mugendi also noted that the Social media must find a way to compliment general company strategy, and this all points to some companies not needing to waste their time with social media if it truly does not fit. While social media has become an integral part of society, there are companies that are too small, or so niche, that they need not waste time cluttering up social media with their respective message.
Overall 61% of all small businesses are not seeing returns on their social media activity, according to reports from Manta, a US-based social media company.
"What companies don't understand is that social media has little return on investment in relation to direct sales. Statistics have shown that only four percent of followers can be converted into direct clients," Mugendi stated.
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Source: EmailWire.Com
Source: EmailWire.com
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