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(Hosting-NewsWire.com, July 14, 2013 ) Orlando, FL -- While it’s only available for New York Times’ employees inside the firewall, a new guided tour released by the newspaper last week gives users a glimpse of the new site, which hasn’t changed since 2006. Ian Adelman, the director of digital design at NYT, says he’s been working on a new prototype with a small team of designers for about a year, looking at different templates and trying to revamp the current site with better usability.
With the new design, there will be plenty of templates that cater to article types, a viewer’s screen size, custom layouts and a mix of advertising types for paid subscribers. In short, readers will be able to control total cross-platform customization and updates will become faster and easier, rather than once or twice in a decade.
The newest and most impressive change will be the fact that news articles and magazine columns will all appear on one page, rather than the page breaks that don’t favor vertical scroll. A reader will be able to read an entire piece on one page, without having to wait for different parts of a story to load on different pages.
Another major change will be a horizontally scrolling navigation menu that the NYT’s design team called the “ribbon”, which will present related stories within or across sections, including “most e-mailed” so readers can stay up to date on the more viral news. According to the team, the new single-page layouts and ribbons will help minimize the friction of navigating the site, which can now be bogged down with too many features that don’t fit together well.
The purpose of the redesign is to allow for a responsive design among all devices and reducing the amount of visual competition among web pages, stripping the site down to its most basic elements. The new layout will be more effective for ads, as well, but the design team hasn’t released those for public previewing yet.
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Source: EmailWire.Com
Source: EmailWire.com
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