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(Hosting-NewsWire.com, July 12, 2013 ) San Francisco, CA -- According to Match.com, which started up 18 years ago, Stir is an events program that brings over 225,000 singles together to meet in person in a public place, to take the edge off of meeting someone in person for the first time. Since it began, the company has held over 2,850 mixers across the country and found it to be very successful.
Last month, the company announced a new partner, the board game industry, to host Stir Game Night, where match.com users meet up at local bars and restaurants to play multiplayer games like Bananarams and Spontuneous. The company is expecting to host 30 Stir Game Night events in the fall in its top 25 most popular market areas.
Match.com reportedly spent over $105 million in commercial advertising during the Summer Olympic Games last year promoting the Stir events. Luke Zaientz, Match.com’s events vice president, said that over 50 percent of singles who attended events said they met someone they would like to date or did end up dating.
Cooking events and dance classes hosted by Match.com can be limited to a handful of people for those who prefer smaller groups, while happy hours can bring in as many as 300 people to meet and greet. Match.com has also hosted a series of a-typical events, such as D.J. classes, that were a hit. Others, like teaching stand up paddling on a surfboard, flopped because no one wants to put on a bathing suit and get wet, Zaientz said.
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