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(Hosting-NewsWire.com, July 12, 2013 ) Las Vegas, Nevada -- Throughout the summer, the leading search engine Google will be making changes to the algorithm it uses to determine which websites rank in result pages. For online businesses, these updates can be a source of worry because most rely on search traffic to get customers or traffic for advertising revenue. The SEO advice blog Holistic Online Marketing released a new article which gives businesses tips on how they can survive the algorithm updates without losing rankings.
Holistic Online Marketing says that most businesses do not need to worry about the updates: "Google is constantly making updates to their algorithms to weed out spammers and reward useful sites. Unless you are using frowned-upon SEO tactics, then you don't have anything to worry about."
Holistic Online Marketing does, however, go on to say that website owners should be constantly working to improve user experience. Even if a website is only using SEO tactics which are approved under Google webmaster guidelines, the website may fail to rank simply because competitors are providing a better experience for visitors. Websites who want to gain or keep rankings will have to invest in high-quality content which is designed for a specific target audience. Building user relationships is also important as search engines are putting more weight on social media signals and user metrics like time-on-site.
In their free article about how to weather the summer algorithm updates and future updates, Holistic Online Marketing advises website owners to improve authority, fix technological problems with the website, and work on boosting user metrics. Since most of the Google updates of the past couple years have focused on weeding out spammers, website owners also need to be particularly careful to make sure they are in adherence with Google's webmaster guidelines.
At Holistic Online Marketing, business owners can read free advice about how to implement various strategies for SEO as well as other online marketing tactics for an all-around efficiently-functioning campaign.
About Holistic Online Marketing
Internet Marketing and SEO Consultant is a free informational website which keeps webmasters updated with the latest online marketing news and strategies.
Holistic Online Marketing
Doug Myer
702-800-3262
media@internetmarketingandseoconsultant.com
Source: EmailWire.Com
Source: EmailWire.com
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