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(Hosting-NewsWire.com, June 26, 2013 ) Redding, CA -- At the SMX Advanced Conference held in Seattle from June 11-12, there was an excellent panel entitled, “Maps & Metros: Surviving and Thriving in Local Search.” Moderated by Mary Bowling, Mike Blumenthal and Mike Ramsey, this discussion delved into Google’s search engine and its ever-changing algorithms.
Mike Blumenthal was the first to present, discussing the ranking of blended results. His goal is to understand the depth of blended results and the influence of local algorithms on search results. He proposed several tactics to improve the search results of local businesses, including mining links for citations, disrupting competitors’ advertisements by using social media, and expanding the search radius. He also showed the new version of Google maps wherein the pins all look the same and results are not listed according to a chosen letter.
Mary Bowling was the next to present. She delved into NAP (Name, Address, Phone Number), which was ranked as the #3 most important search factor. To ensure that businesses are in the top results, it is increasingly important to engage in data cleansing - that is, updating new information and deleting old information. There are several tools to help ensure consistent information across the web, including Yext.com, GetListed and Google Places.
The last presenter, Mike Ramsey, explored tips for local audits and uncovered several useful tools. The Local Marketing Source Local Keyword Tool is great for keyword searches and the Category Discovery tool helps discover custom categories. Google Trends is great for finding specific services in a city, and Keyword Planner (part of Google AdWords) helps with geographic targeting.
There are even more interesting ways to search locally and achieve positive results. This panel was incredibly helpful in that it explained several facets of local searches and gave useful tips and resources to be used in the future.
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