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(Hosting-NewsWire.com, April 09, 2013 ) England, UK -- According to a new press release, Google is now taking a step beyond its purely informational retrieving system, and working its way into grocery delivery. The company is preparing a test run in the Bay Area
The new service, which is called Google Shopping Express, will initially provide same-day delivery for all food and auxiliary products that are bought online by a group of consumers within San Francisco located in the south of the city. The company, which is based in Mountain View, California, did not say how many persons will be part of the test.
If the new test program goes well, Google will then continue with plans to explained the delivery service to further markets.
"We hope this will help users explore the benefits of a local, same-day delivery service, and help us kick the tires on the new service," Google said in a Thursday statement.
The delivery service is all part of a Google effort to find consumer reliance on the internet that goes beyond simple seek/location of information. That way, the company will have more opportunities to show online ads, which will gain the company the most revenue.
Google is learning that the more times people spend money online, the more likely those same individuals will until its search engine over others, along with its other services such as YouTube and Gmail.
The delivery service may spur merchants to buy much more online advertisements as well. This is especially important for same-day delivery services that will encourage consumers to continue shopping online. When consumers have to wait days or even weeks, it creates drawbacks in consumer continued interest.
Amazon.com and eBay, which both operate with the largest e-commerce sites, and have been attempting to solve the same-day problem. Neither has been wholly successful in the endeavor. Wal-Mart Stores offer same-day services in certain markets, but the concept is not widespread enough to corner a totality of the markets.
There has been a mix of merchants ranging from local to national, that are enlisting the Google Shopping Express. The highest profile companies are Target and Walgreen. All the merchants within the program will sell particular goods to the central website. Google has hired a courier service in order to pick up the orders at the merchant stores, then deliver them to customer's home and/or offices.
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Source: EmailWire.Com
Source: EmailWire.com
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