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(Hosting-NewsWire.com, November 20, 2012 ) San Francisco, CA -- Google’s searching numbers have dipped in a rather dramatic fashion over the last month, extending a current trend of dropping totals over the last year. If the current trend holds true, then Microsoft’s Bing will be set to take over by early 2016.
For Google, the trend is not a gigantic one. However, Experian, which owns the internet tracking company Hitwise, reports that in October, Google’s UK share dipped under 90% of total searches.
The actual drop in number is considerable tiny when the exact numbers are tallied. The former month’s numbers were tallied at 90.74% searches, while October saw 89.33%. That fall of 1.41%, and however small that may seem to some, is a huge positive sign for companies like Bing. Coupled with the decrease of Google’s loss, was Bing’s gain of 0.72% to see a tally of 4.71% total. The rest of Google’s loss was to Yahoo, while a small portion went to Ask and various other sites.
Bing has seen a steady, albeit still small, rise in its share since the start of 2012. There is still very little in the way of shares for the many sites vying for the scraps left by Google, but the total of non-Google searches is rising.
The biggest question posed in all the numbers is: Why has Google been experiencing a dip in overall search totals, while Bing rose?
Experian postulated that the October release, which has Bing has its go-to search engine. That partnership “may have gone some way to increase Microsoft’s market share,” according to the company.
However, the Windows 8 release was in late October, and so it seems like quite a stretch to assume it had anything to do with significant moves in the search totals.
In a statement, Experian Hitwise said: "Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market. There are 18 times more searches conducted on Google Sites than on all the other search engines combined. However, this is encouraging news for Microsoft as Bing once again starts to gain some momentum and traction in the UK search market."
Microsoft’s Bing has also run a considerable number of commercials, noting its supposed superiority to Google, which may have led at least some to utilize the service. The use of social media sites may also be playing a large role in how individuals choose search engines. Auxiliary portions of search engines, such as Google Maps and Google Shopping also play into the number totals. It is possible the dip has something to do with the more trying other like-sites.
The largest harbinger of possible change is the use of mobile devices that may come with preloaded preferred search engines. The companies that win out in the regard will be formidable shareholders in the global search marketplace.
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