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(Hosting-NewsWire.com, November 18, 2012 ) San Francisco, CA -- A new study indicates the average Twitter user is a young woman wearing purple.
Social media watchdog Beevolve recently released the report, “An Exhaustive Study of Twitter Users Across the World,” which examined 36 million Twitter profiles. The study shows the typical Twitter account holder is a 28-year-old woman who has 208 Twitter followers, owns an iPhone, tweets about family and fashion, prefers the color purple, and heavily uses the word “love” in her tweets.
Other popular words include “family,” “technology,” “entertainment,” “education,” and “publishing.”
The Wall Street Journal’s MarketWatch concurs with the study’s results. The publication spoke with Casey Stickles, a 27-year-old New York publicist who largely matches the Beevolve profile.
About her, MarketWatch wrote:
“[Stickles] has 158 followers, an iPhone, and uses Twitter to showcase her Instagram fashion photography and re-tweet news stories she likes. ‘But I’m not one to tweet about fashion or my love life,’ she says. ‘I’m a socially skilled fat kid at heart.’”
Even social media expert Jennifer Brown says she fits the profile. “This is totally freaky," Brown told MarketWatch, "my go-to color is purple."
The study revealed that Twitter is the domain of the young, with more than 73% of users who disclosed their ages are 15 to 25 years old.
In researching Twitter profiles, Beevolve looked at users’ follower stats as well. It turns out there is a direct link between the number of tweets posted and the number of followers a given user has. For example, a user has posted between one and 1,000 tweets has an average of 51 to 100 followers. Those who have tweeted more than 10,000 times tend to have 1,001-5,000 followers.
The study estimates that someone with more than 15,000 tweets has between 100,001 and 1 million followers.
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Source: EmailWire.Com
Source: EmailWire.com
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