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(Hosting-NewsWire.com, September 28, 2012 ) San Francisco, CA- Facebook has decided to begin tracking the offline purchases of its American users, while scaling back its face-recognition software in Europe. The latter move comes after criticism from opponents of the technology. The former is strictly business, as Facebook continues to show the efficacy of advertising on its network.
The two programs raise concern about privacy. Facebook has already pushed the boundaries by collecting and monitoring interests and behaviors. These two programs are the first attempts
of the company to step outside its immediate realm.
Data-protection regulators in Ireland, as well as users across Europe prompted a demand from the E.U. that the online company should discontinue utilizing its facial-recognition technology.
The feature uses data from photos that individuals have been tagged. The technology is said to be for the purpose of making suggestions for future tags. Essentially, Facebook will know what
people look like if the program is accurate and works properly.
The EU stated that the network must ratchet up privacy-protection efforts. Facebook first came into having the face-recognition technology due to their purchasing of Face.com.
An Austrian student, Max Shrems, received a 1,200-page document about himself from Facebook after requesting the data the company compiled on him.
Schrems found the facial-recognition software had tagged him without his consent. The document also pointed to evidence that photos and comments are not deleted from Facebook, even when believe they have removed them. It turns out that photos and activities stay on the servers for at least one month after being “deleted”.
Marketing-research Company Datalogix is now said to be partnered with Facebook to create a seamless link between products users see and buy. Datalogix buys information it takes from gift cards, loyalty programs, and other light information submissions. Financial times reports Datalogix “creates incredibly detailed profiles of nearly every U.S. household,” which includes information both personal and financial.
Facebook intends to compile the data of shoppers with Facebook information. It will create an almost seamless transcendence between one's personal life and one's Facebook ads.
Essentially, users are broken into groups depending on what they guy, as well as frequency of purchases and occasions. Users are anonymized as they are sent to third-party advertisers.
However, there are stages in the process where the users are not anonymized; else, there would be no way to use the data effectively. This raises concern from many groups and individuals.
It is claimed that one can opt out of the Datalogix database. There is no confirmation email or way of knowing if the company truly has removed one from the database.
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Source: EmailWire.Com
Source: EmailWire.com
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