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(Hosting-NewsWire.com, August 20, 2012 ) San Francisco, CA - Google is a major player in the online search world; it accounts for over 60% of all online searches performed. This market prominence means that business owners need to pay attention to recent changes that Google has applied to its search algorithm. There is one specific change that may have serious implications on business search results.
Google is now keeping track of the valid copyright infringement notices that it receives for websites. If your websites receive these types of notices, the result of this change may be a lower placement in Google results. It can even result in your websites being completely removed from Google’s index.
What is a copyright removal notice and who files them? If a person or a company believes that their content has been used without their permission, they may file a complaint. Content can include graphics, music, text, photos, videos, illustrations, and the like. If your company blog has a photo on it that you lifted from a Google search and you don’t have the permission of the photo’s creator to use it, you may find that your use of that photo damages your search results.
Google uses a function called the Google Transparency Report to keep track of all requests for removal of copyright-infringing content. The most recent version of this report shows over four million such requests in the last 30 days. Google received fewer requests than that for the entire year of 2009.
The majority of takedown requests come from entertainment related companies such as Disney. However, anyone is free to file a complaint if they think you’re infringing on their copyright. You need to remain vigilant about the information that is placed on your site to avoid complaints and also to avoid being ‘slapped’ by Google’s new stance on copyright infringement.
The first step in protecting yourself against copyright infringement complaints is to remove any pirated content from your website(s) immediately. Even if you believe your websites are free of any copyrighted material, it’s best to audit each site to make sure.
If your business allows other people to contribute content to your websites, make sure that you clearly spell out in your terms and content pages that copyrighted material is not allowed to be posted or uploaded without written permission from the owner of record. A second step in this process is to not allow posting or uploading until the users of your websites agree to abide by terms and conditions.
If you are working with an outside company that manages your search engine optimization (SEO) efforts, make sure that they aren’t filing false claims against your competitors (on your behalf) with Google. The purpose of these false claims is to bump your competitors down in the results; however, this is considered a black hat technique by Google. They don’t approve of these types of techniques and will remove you from their index completely if you use them.
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Allen Abel Williams
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contact@Carbidemedia.Com
Source: EmailWire.Com
Source: EmailWire.com
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