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(Hosting-NewsWire.com, June 12, 2012 ) Detroit, MI – Want Technologies posted an infographic about social commerce buying behavior on its website (http://www.WantTechnologies.com). The Want Button emerges as e-commerce sites struggle to become more social, to drive sales through crowd mentality, and to leverage the power of the Facebook audience.
The statistics on that infographic reveal that retail businesses, especially those that depend upon online sales, get more revenue from using the Want Button as a social shopping tool.
The Want Button infographic can be found at http://blog.wanttechnologies.com/the-e-commerce-superpower-the-want-button, and it answers the question, “How does the Want Button drive exposure for retail brands?”
Here are some of the key social shopping retail statistics revealed by the Infographic: • 1% - 2% of website visitors will engage with the Want Button • 50% of Want Website Visitors click through to merchant ecommerce product detail pages • 97% of Wants are auto-shared to Facebook users’ Facebook Timeline • 38% of Wants shared on Facebook get clicked by users’ Facebook Friends • 32% of consumers familiar with social image sharing sites (like the Want Button) made a purchase as a result of seeing a product image there.
The Want Button is a social plugin for online retailers. The Want Button can be installed on online retailers’ product pages, and when online shoppers see a product they “want,” they click the Want Button. In addition to showing a counter of how many other people “want” the product, it also works as a social bookmark for the visitor, who otherwise might forget where they found the online retailer’s product.
The social sharing aspect comes into play when the people who “want” the retailer’s product shares that “wanted” product on their social networks within the Want community and Facebook. This leads to retailers getting increased exposure of their products, more traffic to their websites, and ultimately more chances for the ecommerce store to increase online sales.
The Want Button also allows online retailers to track when shoppers “want” their products, making it easier to remarket to them in the future. This allows the online retailers to gather information and remarket their products to target these customers. This improves ecommerce retailers’ chances of converting “browsers” into online shoppers.
About Want: Want is a highly social and interactive site that connects people with the products that interest them for immediate purchase, to eventually buy, or simply citing things that they find to be interesting. The site offers unique technology to provide powerful social sharing, which benefits all of the company’s partnering retail stores. You can learn more about the Want Button at http://www.Wanttt.com.
Want Technologies
Greg Links
248-741-5100 x225
GLinks@Wanttt.com
Source: EmailWire.Com
Source: EmailWire.com
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