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(EMAILWIRE.COM, May 23, 2012 ) Goshen, MA, – As companies continue to keep a tight grip on expenditures, many small businesses throughout North America are seeing prospects vanish and loyal customers reconsider their usual purchases. A recorded Q&A session, available free at www.yudkin.com/infomarketing.htm , recommends developing information products for sale as a smart strategy for keeping revenues steady during economic turmoil.
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“A saleable information product like an audio interview with an industry expert or a report filled with practical tips can be completed in one working day or less,” says marketing expert Marcia Yudkin, author of Strategic Marketing and 14 other books as well as the creator of a course called Launch Your Information Empire.
Why would having information products to sell from the company web site help beat an economic downturn? Yudkin argues:
· Information products offer a low-risk, low-commitment way for new customers to get to know, then trust a vendor company.
· Information products can sell to do-it-yourselfers who might not spring for full service.
· Whether or not the information products actually sell, their existence increases the perceived expertise of the company.
· When the information products sell, they provide an additional stream of revenue.
· After the economy picks up again (as it inevitably will), the information products will continue to provide a totally automated additional stream of income.
Marcia Yudkin’s own information products range from downloadable reports costing $19.95 and up to home-study courses that go for $1,297.00. Her Launch Your Information Empire course, which starts July 9, teaches strategy, options and how-to for creating and marketing information products.
Her free 60-minute recorded Q&A session on getting started with infoproducts is available by filling out the request form near the top of www.yudkin.com/infomarketing.htm . The free mp3 recording can be downloaded or listened to online at the download URL.
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