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(Hosting-NewsWire.com, January 10, 2018 ) Public cloud market is segmented on the basis of type which includes hardware, software and services and further the market is breakdown as delivery model such as software as a service (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS). Similarly, the market is further segmented on the basis of industry vertical as BFSI, Telecommunications, hospitality & retail, government, manufacturing and healthcare.
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Over the past few years, the software industry has witnessed massive changes. The deployment of cloud models by organizations being the foremost of them due to the stated advantages it offers. Highly scalable nature of businesses prompt them to opt for cloud based services as the data at storage centers can be scaled up and down as per the user requirements. Public clouds are the latest evolution of computing, offering tremendous value to businesses in terms of better economics, agility, rapid elasticity, etc. The infrastructure of public cloud is operated by a cloud service provider and the services offered over the internet. Cloud services act as the storage or third party vendors where the data of organization is stored for various purposes. The stored data is then retrieved for analytical purposes. The public cloud domain denotes, the cloud services offered over a public network that can be accessed remotely. The advantage of having the public cloud model is that organizations will have limited concerns regarding the storage and maintenance of data.
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One of the major driving factor fueling the growth of public cloud is SME’s which is gaining benefits as they outsource the storage and maintenance of their data to third-party cloud vendors and thus saving a lot on capital investment and as SME’s do not have to pay huge amount of money at one time thus making it highly desirable for them to deploy public cloud model. In addition to this there are several other factor fueling the growth of public cloud are reduced operational costs, need for scalable, flexible, easy and efficient IT infrastructure and cost saving. However, the factors hindering the growth of public cloud are security concern, the integration of the model with the legacy systems and data mobility.
The market is segmented into major regions that include North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA) and South America (SAM). The major countries included are considered in the scope of the study such as U.S, Canada, Mexico, France, Germany, Italy, Spain, UK, China, Japan, India, Australia, South Arabia, UAE, South Africa and Brazil. Some of the key players which dominates Public Cloud Market are Microsoft Corporation, Salesforce.com, Cisco Systems, Inc., VMWare, Google, Inc., Oracle Corporation, and Eucalyptus.
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