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(Hosting-NewsWire.com, June 10, 2013 ) Kuala Lumpur, Malaysia -- It is no secret that marketers pay attention to how Google sets its algorithms, including its updates that come every so often. The reason is simple: how the updates affect the SEO dictates where and how the money will go.
Google continues to be the top-dog when it comes to search engines, and pulls in over two-thirds of the total search queries, according to the March 2013 numbers taken by comScore.
While newer studies consistently show that Google+ is thriving in its own bubble, Reuters has noted that the social network fails to make itself a viable option to attracting major brands. There are 72 of the 100 most valuable brands are actually found on Google+, according to the research firm Millward Brown. In contrast, Facebook currently has 87 of the largest brands.
The reason Google+ is failing to take in the largest names is simple enough to understand: it simply is not popular enough yet, according to Reuters.
Over half of the world's active social media audiences are on the Facebook social media site, according to GlobalWebIndex report. Google+, meanwhile, has just over a quarter of the total of social media masses signed up. While that beats out YouTube's 25%, as well as Twitter's 22% of all social media users, it clearly is falling far short of what Facebook has accomplished.
Reuters has recently found that even those brands that do open accounts on Google+, the company has been given a bit of a cold shoulder. Nearly half of the 10 major companies that signed on were largely inactive overall. McDonalds has a page almost wholly lacking in content since it opened an account.
Dave Gilboa, the co-founder of online eyewear company Warby Parker, told Reuters that “the main reason we are more active on Facebook than Google+ is because that is where our customers and our target demographic are spending their time.”
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Source: EmailWire.Com
Source: EmailWire.com
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