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(Hosting-NewsWire.com, April 21, 2013 ) San Francisco, CA -- With marketers gaining more and more techniques, and with the available channels to promote products and services growing, it still appears that old tools are delivering the greatest ROI for business. SEO, email marketing, and paid search remained at the top three for 1,3000 digital marketers who participated in an Econsultancy/Adestra Email Marketing Industry Census for 2013.
Of the respondents who participated, 32% considered SEO to bring the best “excellent” ROI,while 43% rated it as “good”. Meanwhile, 22% of marketers queried for the study considered email marketing to deliver the “excellent” grade for ROI, while 44% believed it provides a “good” ROI rating. For PPC, 19% who were interviewed considered it “excellent” ROI while 40% considered it to bring forth a “good” ROI.
Other techniques and channels that provided “excellent” or “good” ROI mentioned by the marketers was content marketing, social media, offline direct marketing, affiliate marketing, online display advertising, and mobile marketing. None of which gained a collective of over 64% in total.
The first four channels had roughly the same total in regards to percentage, and starting with affiliate marketing (46%) it was easy to see an important decline in percentage.
An important finding within the study was that 8% of businesses manage to achieve a sales of over 50% through email marketing; however, companies do not invest high cash-flow totals into optimizing their campaigns. This shows there could be growth in the optimizing of the channel.
When asked about major obstacles and barriers in marketing to achieve quality marketing, surveyed individuals noted quality of email database, lack of strategy, lack of time, lack of segmentation, lack of staff, and lack of skills and training for said staff as the top five reasons. A solid 50% felt a lack quality email database was a problem. A third of all surveyed individuals noted lack of staff. Lacking integration, lack of relevant content, lack of budget finances, poor email technology, and deliverability all came in under a third of all surveyed.
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Source: EmailWire.Com
Source: EmailWire.com
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