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(Hosting-NewsWire.com, April 01, 2013 ) San Francisco, CA -- With just a week removed from the white smoke pouring out of the Vatican, Pope Francis has broken over 2 million Twitter followers, and that is only count those who are on English-language accounts.
As the leader of the Roman Catholic Church, the native Argentinean Jorge Mario Bergoglio has assumed control of the handle @Pontifex Twitter account from Benedict XVI. He has not tweeted much as of yet, but that has not discouraged the faithful individuals from across the globe who wish to flock to the multilingual Twitter pages. The handle now boasts nearly 4 million followers in total.
"It's a global church, and the Twitter followers are starting to reflect that. Clearly we expect to see a bit of a jump with Pope Francis, and not only in Spanish," Vatican communications strategist Greg Burke told USA Today. "I can't wait until @Pontifex in Spanish passes up the English. Latin America is where we have to get the message out, and Pope Francis can do that."
A social media newbie, Pope Francis has the help of two American undergraduate social media interns from Villanova University in Pennsylvania.
"We're hoping it becomes even more frequent than what Benedict had before," intern Sean Hudgins told Mashable. "Benedict's [tweets] were kind of sparse, and I think a lot of people want to see with this Twitter how to be more connected to the people, and I think Pope Francis, that's something that his brand is — to be more of a people person. So we're hopeful these tweets will be that."
Experts say the Twitter platform presents a large opportunity for the Pop to bond with a large segment of his tech-minded followers. That includes many of younger faithfuls, whose very foundation of faith may need a bit more encouragement than those of older followers of the Holy Church.
"The @Pontifex account is likely to be a central piece of the Vatican’s new media strategy for years to come," wrote Forbes tech writer Alex Kantrowitz after the election. "As a new pope takes over, it will be interesting to watch how the strategy evolves."
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